Financial services companies are still behind others when it comes to getting the balance right between the consumer experience and the technology underpinning service.
This was one of the views expressed by Chris Justham, managing director, intermediary relations, for Seven Investment Management.
Speaking to FT Adviser, Justham said as an industry, platform providers, investment managers and others were "still behind" in terms of the technology underpinning adviser-client service.
He said: "For financial planners, if what they're trying to do with their precious time is spending it in front of clients and doing important stuff, the last thing they want to do is try to pull together multiple different threads to get the information they need to do their job."
But while he said financial services was behind, he said: "We are catching up quickly".
A big part of the solution is in understanding and using data well.
He explained: "If you understand more about your data, you can ask the more profound questions about what people need."
As reported by FT Adviser, over the past couple of years, the wealth management company, which is majority owned by the Ontario Teachers' Pension Plan, has made a "multi-million pound investment" into technological improvements to help advisers and their clients.
This includes working with AI to improve processes and administration.
