Financial promotion rules need a rethink

But does the average man on the street truly understand "Capital is at risk"? 

I can guarantee even my young children would understand if I told them, "You can lose all your money by investing in this."

The financial promotion rules need a rethink.

While the Ronseal test is a great rule, the language used in any advert must be easy to understand for the average individual who might see it and promotions should always be targeted only at individuals who the product is suitable for.

emma.hughes@ft.com