Mortgage and protection network Rosemount Financial Solutions has added Nurture Financial Solutions as an appointed representative.
Nurture FS is a new mortgage advice business run by Joela Jenvey, the former head of national accounts at Landbay and is based in South Hams in Devon.
Jenvey is a former financial adviser and thought she would be best supported by Rosemount FS on her return to advice, based on her previous experience with the network.
Rosemount Financial Solutions CEO, Ahmed Bawa, said: “We are delighted to welcome Jenvey and Nurture FS to the Rosemount FS network.
“Her outlook on mortgage and protection advice aligns perfectly with Rosemount’s, which is why it’s such a good fit.”
Bawa added that Jenvey’s experience in the mortgage industry has given her a “brilliant insight” into the propositions of different networks, so her joining Rosemount is a “real vindication of our approach”.
“We have ambitious growth plans for the network and look forward to working with a range of new ARs and providing them with the higher level of support for which we have become known,” Bawa additionally stated.
Jenvey has more than 25 years of experience within the mortgage industry, covering residential, buy-to-let, equity release, commercial, development finance, bridging loans and second charge mortgages.
Her experience both as an adviser and working in senior roles at mortgage lenders has given her an insight into the changing advice needs of borrowers.
Rosemount also said her experience gives her insight into the challenges faced by brokers and the “behind the scenes” processes of lenders and providers.
Jenvey, said: “The idea of Nurture FS began with a simple yet powerful vision: to create a supportive, customer-focused business driven by a genuine desire to help clients achieve their property-owning and refinancing goals.
“I have worked with Rosemount for many years as a lender distribution partner, and they are a fantastic mortgage network and offer an AR proposition that perfectly matches my business’s needs.”
tom.dunstan@ft.com
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