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Why 2024 could finally be the UK’s year

With prime minister Rishi Sunak indicating he is likely to call a general election this year, but the opposition Labour party leading by about 16 points in the polls1, it looks as though 15 years of rule by the Conservatives are coming to an end. However, Artemis’ equity managers say that after years in the doldrums, the growth story for the UK market could just be getting started.

The UK had fallen out of favour with international investors long before it was hit by Covid and the subsequent rise in interest rates. Yet all the signs suggest the country is over the worst, coping with the havoc caused by these two events much better than expected.

This helps to explain why many consumer discretionary stocks performed better than expected in 2023.2

“They benefited from starting the year on low valuations, reflecting concerns around the unprecedented squeeze on UK consumer discretionary cashflow from higher inflation and mortgage rates,” said Ed Legget and Ambrose Faulks, co-managers of the Artemis UK Select Fund.

“These fears proved to be overdone. The UK consumer was more resilient than anticipated, aided by a sharp acceleration in wage growth, continued low unemployment and support from the government on energy bills.”

In addition, despite worries about the impact of rising interest rates, research from The Resolution Foundation suggested that on balance, the UK consumer has been a net beneficiary of the trend as higher rates paid on savings outweighed higher mortgage costs.

The impact of the election

Turning to this year, the upcoming election looks set to dominate headlines and may cause concern among investors if, as expected, the government changes from one traditionally regarded as pro-business to one founded on socialist ideals.

However, Henry Flockhart, co-manager of the Artemis UK Special Situations Fund, said last year’s Autumn Statement from the chancellor highlighted how quickly the two parties vying for power have moved back towards the centre ground following years of polarisation. This would make any election “a very different choice to 2019”.

“An election campaign would no doubt lead to stimulatory policies around housing and tax,” said Flockhart.

“From a market point of view, the clarity of an election result would likely be taken well.”

Despite Labour’s lead in the polls, it is possible Sunak enjoys an economic boost heading into an election, with Flockhart pointing out the average UK consumer is approaching a period of real earnings growth.

“This can be seen in the ASDA Income Tracker, which demonstrates some of the strongest increases in weekly family spending power in recent history,” he explained.

Compounding, but not as we know it

Despite the improving backdrop, the UK remains cheap relative to the rest of the world and its history and has done since the vote to leave the EU.

Fund managers have long recommended buying into the domestic market before it re-rates back to its pre-referendum levels. While this still hasn’t happened eight years on, the UK has begun to turn lowly valuations to its advantage, buying back shares “on a scale that neither I nor any of my colleagues have ever seen before”, according to Nick Shenton, co-manager of the Artemis Income Fund.

Buybacks concentrate earnings and dividends in the hands of existing shareholders. Usually, they push up valuations by making the remaining shares more attractive, but with international investors shunning the UK, there has been no response, allowing companies “to eat into their equity bases with even greater alacrity”.